Summer Short Set and Fall Flannel Flicks are branded entertainment series consisting of spec videos showcasing brands as authentic elements of our audience’s lifestyle. Our form of story telling is character driven, integrating the brand into the narrative prominently yet subtly. Each episode is meant to be entertaining & create consumer loyalty by presenting the brand as a patron to the culture.
Investing in the culture positions the brand to become a lifestyle choice instead of simply being a trend. Brands are at their strongest when their consumers believe in the brand’s underlying values and associated identity. Brands instill such beliefs when they communicate their message in a way that pays homage to the consumer’s culture. In turn, once they believe, consumers exemplify the brand’s qualities, thus serving as unofficial brand ambassadors.
Through mediums such as the Summer Short Set and Fall Flannel Flicks, brands commission stories that speak to the passions of their target market, establishing a connection that extends beyond the point of consumption.